Webこれを「限界cpa」といい、「1件の顧客獲得を目指すために最大でかけられる費用」のことを指します。 この指標はシンプルな目安であり「cpaの金額が限界cpaを下回っていたら黒字、越えていると赤字」と把握することができますので、理解しておきましょう。 WebCPAを改善すると、効果的な広告運用や広告効果の向上が期待できます。CPAを改善するためにはいくつかのテクニックを知っておくのが重要です。今回の記事ではCPAの概要や計算方法、改善方法、関連指標について解説します。
Certified Public Accountant: What Is A CPA? – Forbes Advisor
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