KetoLogic is an eCommerce brand and thought leader for people who are part of the Ketogenic lifestyle. They sell Keto-friendly products online and at Target, GNC. Vitamin Shoppe and CVS. KetoLogic provides products and resources to help people live a keto lifestyle. Elyon Digital assisted with content creation, community management and strategy for Pinterest, Facebook, Instagram, and Twitter.
- 464 Leads were acquired into KetoLogics Freemium 30 day Challenge
- 464 email addresses were added to the email marketing funnel to nurture potential customers to buy
- The average cost per email acquisition was only $1.29
KetoLogic has a freemium model that helps people who are interested in trying the Keto Diet do a free 30 day challenge. KetoLogic will give you free information, grocery list and send you an email for 30 days with tips and tricks to help you succeed on the Keto diet. Elyon Digital ran a social media campaign to get people to sign up for the free 30 day challenge. Once we acquired the email addresses and knew people were interested in trying the keto diet we would send them a sequence of emails that slowly introduced and educate them to the Keto diet and our products to help them along the journey.
We targeted a cold audience on Facebook and offered a free keto meal plan, access to a free Facebook group with a keto community and coaching from keto experts. Once the people were put into this Facebook group and we were able to get their email addresses, we slowly started selling KetoLogic products to them. The key was to offer them free valuable content first. About 10% of the people who signed up for the Free 30 day challenge bought products in the first 30 days of the challenge. This is a great solution for combining email marketing with social media marketing.
Social Media Content Examples
Elyon Digital worked with a graphic designer when necessary to create graphics for posts and also repurposed User Generated Content. Elyon Digital created engaging content weekly along with a yearly content calendar to go along with special promotions/sales and product launches.