KetoLogic is a eCommerce brand and thought leader for people who are part of the Ketogenic lifestyle. They sell Keto friendly products online and at Target, GNC and CVS. KetoLogic provides products and resources to help people live a keto lifestyle.
- 464 Leads were aquired into KetoLogics Freemium 30 day Challenge
- 464 email addresses were added to the email marketing funnel to nuture potential customers to buy
- The average cost per email aquisition was only $1.29
KetoLogic has a freemium model that helps people who are interested in trying the Keto Diet do a free 30 day challenge. KetoLogic will give you free information, grocery list and send you an email for 30 days with tips and tricks to help you succeed on the Keto diet. I ran a social media campaign to get people to sign up for the free 30 day challenge. Once we aquired the email addresses and knew poeple were interested in trying the keto diet we would send them a sequence of emails that slowly introduced and educate them to the Keto diet and our products to help them along the jorney.
We targeted a cold audience on Facebook and offered a free keto meal plan, access to a free facebook group with a keto community and coaching from keto experts. Once the people were put into this Facebook group and we were able to get thier email address, we slowly started selling KetoLogic products to them. The key was to offer them free valuable content first. About 10% of the people who signed up for the Free 30 day challenge bought products in the first 30 days of the challenge. This is a great solution for combining email marketing with social media marketing.